Mrs. Sung-Joo Kim shows film actress Joan Chen around at the opening of the new MCM Shanghai flagship store on the Bund in Shanghai, China, on Tues., Jan 26, 2010.  Joan Chen was one of the first Chinese actors in Hollywood and has acted in films such as Tai Pan, The Last ?mperor, and Lust/Caution.  A glamorous fashion line in the 1980s, South Korean billionaire Sung-Joo Kim has purchased the MCM luxury brand in hopes of reinvigorating the brand.  Now Sung-Joo Kim is trying to replicate the brand's Asian success in Western markets, part of a greater shift of Asian luxury brands being exported to American and European high streets.  The MCM Shanghai flagship store, located on the world-famous Bund in Shanghai, was opened on Tues., Jan. 26, 2010...CREDIT: M. Scott Brauer for the Wall Street Journal
Mrs. Sung-Joo Kim shows film actress Joan Chen around at the opening of the new MCM Shanghai flagship store on the Bund in Shanghai, China, on Tues., Jan 26, 2010. Joan Chen was one of the first Chinese actors in Hollywood and has acted in films such as Tai Pan, The Last ?mperor, and Lust/Caution. A glamorous fashion line in the 1980s, South Korean billionaire Sung-Joo Kim has purchased the MCM luxury brand in hopes of reinvigorating the brand. Now Sung-Joo Kim is trying to replicate the...
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