Bo Fishback (left), CEO of Zaarly, meets with Andy Mitchelides, an entrepreneur and Business Development Manager at E Ink Corporation, at Voltage Coffee & Art in Kendall Square in Cambridge, Mass., on 13 April 2011. Here, Fishback shows Zaarly a prototype design of the Zaarly iPhone app. Fishback conducts much of his business in coffeeshops.  "My life is in coffee shops now," said Fishback, "I haven't spent more than two nights in a place in 6 weeks."  Fishback also attributes the potential for Zaarly's success, in part, to the ubiquity of smartphones.  Zaarly's function will make extensive use of location-aware digital devices.  Fishback relies on his iPhone for his business, too.  "The great thing about these things [smartphones] is that you can work anywhere," said Fishback...Zaarly is a startup founded in mid-February 2011 and intended to launch May 10, 2011.  Fishback calls the company "a proximity based, real-time buyer powered market," and it will allow users to advertise what they need, at what price they are willing to pay, and in what timeframe they need it.  The service will allow the exchange of goods, services, and experiences.  The company raised $1 million in the first 48 hours after pitching the idea at a technology conference.  Fishback traveled to Cambridge to meet with potential investors, marketing partners, and get introductions to influential people in the Boston-area startup and entrepreneurship communities...CREDIT: M. Scott Brauer for the Wall Street Journal.GOLDRUSH
Bo Fishback (left), CEO of Zaarly, meets with Andy Mitchelides, an entrepreneur and Business Development Manager at E Ink Corporation, at Voltage Coffee & Art in Kendall Square in Cambridge, Mass., on 13 April 2011. Here, Fishback shows Zaarly a prototype design of the Zaarly iPhone app. Fishback conducts much of his business in coffeeshops. "My life is in coffee shops now," said Fishback, "I haven't spent more than two nights in a place in 6 weeks." Fishback also...
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