Bo Fishback - CEO of Zaarly (62 images)
Coverage and portraits of Bo Fishback, CEO of Zaarly, as he meets with colleagues and potential partners in Cambridge, Massachusetts, prior to the launch of the startup. For the Wall Street Journal.
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Portrait of Bo Fishback, CEO of Zaarly, at 1369...
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Portrait of Bo Fishback, CEO of Zaarly, at 1369...
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Portrait of Bo Fishback, CEO of Zaarly, at 1369...
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Portrait of Bo Fishback, CEO of Zaarly, at 1369...
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Portrait of Bo Fishback, CEO of Zaarly, at 1369...
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Portrait of Bo Fishback, CEO of Zaarly, at 1369...
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![Bo Fishback, CEO of Zaarly, communicates using his iPhone while sitting at 1369 Coffee House in Central Square in Cambridge, Mass., on 13 April 2011. Fishback meets with colleagues, potential investors, and others in coffee shops. "My life is in coffee shops now," said Fishback, "I haven't spent more than two nights in a place in 6 weeks." Fishback also attributes the potential for Zaarly's success, in part, to the ubiquity of smartphones. Zaarly's function will make extensive use of location-aware digital devices. Fishback relies on his iPhone for his business, too. "The great thing about these things [smartphones] is that you can work anywhere," said Fishback...Zaarly is a startup founded in mid-February 2011 and intended to launch May 10, 2011. Fishback calls the company "a proximity based, real-time buyer powered market," and it will allow users to advertise what they need, at what price they are willing to pay, and in what timeframe they need it. The service will allow the exchange of goods, services, and experiences. The company raised $1 million in the first 48 hours after pitching the idea at a technology conference. Fishback traveled to Cambridge to meet with potential investors, marketing partners, and get introductions to influential people in the Boston-area startup and entrepreneurship communities...CREDIT: M. Scott Brauer for the Wall Street Journal.GOLDRUSH](http://cdn.c.photoshelter.com/img-get/I0000.taDli5yp.c/t/200/I0000.taDli5yp.c.jpg)
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Bo Fishback, CEO of Zaarly, communicates using...
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![Bo Fishback, CEO of Zaarly, communicates using his iPhone while sitting at 1369 Coffee House in Central Square in Cambridge, Mass., on 13 April 2011. Fishback meets with colleagues, potential investors, and others in coffee shops. "My life is in coffee shops now," said Fishback, "I haven't spent more than two nights in a place in 6 weeks." Fishback also attributes the potential for Zaarly's success, in part, to the ubiquity of smartphones. Zaarly's function will make extensive use of location-aware digital devices. Fishback relies on his iPhone for his business, too. "The great thing about these things [smartphones] is that you can work anywhere," said Fishback...Zaarly is a startup founded in mid-February 2011 and intended to launch May 10, 2011. Fishback calls the company "a proximity based, real-time buyer powered market," and it will allow users to advertise what they need, at what price they are willing to pay, and in what timeframe they need it. The service will allow the exchange of goods, services, and experiences. The company raised $1 million in the first 48 hours after pitching the idea at a technology conference. Fishback traveled to Cambridge to meet with potential investors, marketing partners, and get introductions to influential people in the Boston-area startup and entrepreneurship communities...CREDIT: M. Scott Brauer for the Wall Street Journal.GOLDRUSH](http://cdn.c.photoshelter.com/img-get/I0000RWrrhwDyLvQ/t/200/I0000RWrrhwDyLvQ.jpg)
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Bo Fishback, CEO of Zaarly, communicates using...
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Portrait of Bo Fishback, CEO of Zaarly, at 1369...
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Portrait of Bo Fishback, CEO of Zaarly, at 1369...
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Portrait of Bo Fishback, CEO of Zaarly, at 1369...
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Portrait of Bo Fishback, CEO of Zaarly, at 1369...
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![Bo Fishback, CEO of Zaarly, communicates using his iPhone before a meeting at The Co-op Cafe, a bookstore coffeeshop in Harvard Square in Cambridge, Mass., on 13 April 2011. Fishback meets with colleagues, potential investors, and others in restaurants and coffee shops. "My life is in coffee shops now," said Fishback, "I haven't spent more than two nights in a place in 6 weeks." Fishback also attributes the potential for Zaarly's success, in part, to the ubiquity of smartphones. Zaarly's function will make extensive use of location-aware digital devices. Fishback relies on his iPhone for his business, too. "The great thing about these things [smartphones] is that you can work anywhere," said Fishback...Zaarly is a startup founded in mid-February 2011 and intended to launch May 10, 2011. Fishback calls the company "a proximity based, real-time buyer powered market," and it will allow users to advertise what they need, at what price they are willing to pay, and in what timeframe they need it. The service will allow the exchange of goods, services, and experiences. The company raised $1 million in the first 48 hours after pitching the idea at a technology conference. Fishback traveled to Cambridge to meet with potential investors, marketing partners, and get introductions to influential people in the Boston-area startup and entrepreneurship communities...CREDIT: M. Scott Brauer for the Wall Street Journal.GOLDRUSH](http://cdn.c.photoshelter.com/img-get/I00000qmt0qJkZDA/t/200/I00000qmt0qJkZDA.jpg)
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Bo Fishback, CEO of Zaarly, communicates using...
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![Bo Fishback, CEO of Zaarly, communicates using his iPhone before a meeting at Picante Mexican Grill, a restaurant in Central Square in Cambridge, Mass., on 13 April 2011. Fishback meets with colleagues, potential investors, and others in restaurants and coffee shops. "My life is in coffee shops now," said Fishback, "I haven't spent more than two nights in a place in 6 weeks." Fishback also attributes the potential for Zaarly's success, in part, to the ubiquity of smartphones. Zaarly's function will make extensive use of location-aware digital devices. Fishback relies on his iPhone for his business, too. "The great thing about these things [smartphones] is that you can work anywhere," said Fishback...Zaarly is a startup founded in mid-February 2011 and intended to launch May 10, 2011. Fishback calls the company "a proximity based, real-time buyer powered market," and it will allow users to advertise what they need, at what price they are willing to pay, and in what timeframe they need it. The service will allow the exchange of goods, services, and experiences. The company raised $1 million in the first 48 hours after pitching the idea at a technology conference. Fishback traveled to Cambridge to meet with potential investors, marketing partners, and get introductions to influential people in the Boston-area startup and entrepreneurship communities...CREDIT: M. Scott Brauer for the Wall Street Journal.GOLDRUSH](http://cdn.c.photoshelter.com/img-get/I0000cAkiFHaouiw/t/200/I0000cAkiFHaouiw.jpg)
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Bo Fishback, CEO of Zaarly, communicates using...
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![Bo Fishback, CEO of Zaarly, communicates using his iPhone before a meeting at Picante Mexican Grill, a restaurant in Central Square in Cambridge, Mass., on 13 April 2011. Fishback meets with colleagues, potential investors, and others in restaurants and coffee shops. "My life is in coffee shops now," said Fishback, "I haven't spent more than two nights in a place in 6 weeks." Fishback also attributes the potential for Zaarly's success, in part, to the ubiquity of smartphones. Zaarly's function will make extensive use of location-aware digital devices. Fishback relies on his iPhone for his business, too. "The great thing about these things [smartphones] is that you can work anywhere," said Fishback...Zaarly is a startup founded in mid-February 2011 and intended to launch May 10, 2011. Fishback calls the company "a proximity based, real-time buyer powered market," and it will allow users to advertise what they need, at what price they are willing to pay, and in what timeframe they need it. The service will allow the exchange of goods, services, and experiences. The company raised $1 million in the first 48 hours after pitching the idea at a technology conference. Fishback traveled to Cambridge to meet with potential investors, marketing partners, and get introductions to influential people in the Boston-area startup and entrepreneurship communities...CREDIT: M. Scott Brauer for the Wall Street Journal.GOLDRUSH](http://cdn.c.photoshelter.com/img-get/I00007wVvnzfh_uE/t/200/I00007wVvnzfh_uE.jpg)
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Bo Fishback, CEO of Zaarly, communicates using...
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Bo Fishback, CEO of Zaarly, speaks with Michael...
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![Bo Fishback, CEO of Zaarly, communicates using his iPhone before a meeting at Picante Mexican Grill, a restaurant in Central Square in Cambridge, Mass., on 13 April 2011. Fishback meets with colleagues, potential investors, and others in restaurants and coffee shops. "My life is in coffee shops now," said Fishback, "I haven't spent more than two nights in a place in 6 weeks." Fishback also attributes the potential for Zaarly's success, in part, to the ubiquity of smartphones. Zaarly's function will make extensive use of location-aware digital devices. Fishback relies on his iPhone for his business, too. "The great thing about these things [smartphones] is that you can work anywhere," said Fishback...Zaarly is a startup founded in mid-February 2011 and intended to launch May 10, 2011. Fishback calls the company "a proximity based, real-time buyer powered market," and it will allow users to advertise what they need, at what price they are willing to pay, and in what timeframe they need it. The service will allow the exchange of goods, services, and experiences. The company raised $1 million in the first 48 hours after pitching the idea at a technology conference. Fishback traveled to Cambridge to meet with potential investors, marketing partners, and get introductions to influential people in the Boston-area startup and entrepreneurship communities...CREDIT: M. Scott Brauer for the Wall Street Journal.GOLDRUSH](http://cdn.c.photoshelter.com/img-get/I0000N5189qe49ms/t/200/I0000N5189qe49ms.jpg)
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Bo Fishback, CEO of Zaarly, communicates using...
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![Bo Fishback, CEO of Zaarly, communicates using his iPhone before a meeting at Picante Mexican Grill, a restaurant in Central Square in Cambridge, Mass., on 13 April 2011. Fishback meets with colleagues, potential investors, and others in restaurants and coffee shops. "My life is in coffee shops now," said Fishback, "I haven't spent more than two nights in a place in 6 weeks." Fishback also attributes the potential for Zaarly's success, in part, to the ubiquity of smartphones. Zaarly's function will make extensive use of location-aware digital devices. Fishback relies on his iPhone for his business, too. "The great thing about these things [smartphones] is that you can work anywhere," said Fishback...Zaarly is a startup founded in mid-February 2011 and intended to launch May 10, 2011. Fishback calls the company "a proximity based, real-time buyer powered market," and it will allow users to advertise what they need, at what price they are willing to pay, and in what timeframe they need it. The service will allow the exchange of goods, services, and experiences. The company raised $1 million in the first 48 hours after pitching the idea at a technology conference. Fishback traveled to Cambridge to meet with potential investors, marketing partners, and get introductions to influential people in the Boston-area startup and entrepreneurship communities...CREDIT: M. Scott Brauer for the Wall Street Journal.GOLDRUSH](http://cdn.c.photoshelter.com/img-get/I0000l1YkmSuw9GU/t/200/I0000l1YkmSuw9GU.jpg)
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Bo Fishback, CEO of Zaarly, communicates using...
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Bo Fishback, CEO of Zaarly, meets with Andrew...
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![Bo Fishback, CEO of Zaarly, demonstrates a prototype of Zaarly iPhone app while speaking with Andrew Magliozzi, the Boston-based entrepreneur behind Veritas Tutors and FinalsClub.org, in The Co-Op Cafe in Harvard Square in Cambridge, Mass., on 13 April 2011. Fishback meets with colleagues, potential investors, and others in coffee shops. "My life is in coffee shops now," said Fishback, "I haven't spent more than two nights in a place in 6 weeks." Fishback also attributes the potential for Zaarly's success, in part, to the ubiquity of smartphones. Zaarly's function will make extensive use of location-aware digital devices. Fishback relies on his iPhone for his business, too. "The great thing about these things [smartphones] is that you can work anywhere," said Fishback. Fishback met with Magliozzi to pitch Zaarly and get introduced to influential community members in the Boston-area...Zaarly is a startup founded in mid-February 2011 and intended to launch May 10, 2011. Fishback calls the company "a proximity based, real-time buyer powered market," and it will allow users to advertise what they need, at what price they are willing to pay, and in what timeframe they need it. The service will allow the exchange of goods, services, and experiences. The company raised $1 million in the first 48 hours after pitching the idea at a technology conference. Fishback traveled to Cambridge to meet with potential investors, marketing partners, and get introductions to influential people in the Boston-area startup and entrepreneurship communities...CREDIT: M. Scott Brauer for the Wall Street Journal.GOLDRUSH](http://cdn.c.photoshelter.com/img-get/I0000kL3Y3OKX.iQ/t/200/I0000kL3Y3OKX.iQ.jpg)
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Bo Fishback, CEO of Zaarly, demonstrates a...
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![Bo Fishback, CEO of Zaarly, demonstrates a prototype of Zaarly iPhone app while speaking with Andrew Magliozzi, the Boston-based entrepreneur behind Veritas Tutors and FinalsClub.org, in The Co-Op Cafe in Harvard Square in Cambridge, Mass., on 13 April 2011. Fishback meets with colleagues, potential investors, and others in coffee shops. "My life is in coffee shops now," said Fishback, "I haven't spent more than two nights in a place in 6 weeks." Fishback also attributes the potential for Zaarly's success, in part, to the ubiquity of smartphones. Zaarly's function will make extensive use of location-aware digital devices. Fishback relies on his iPhone for his business, too. "The great thing about these things [smartphones] is that you can work anywhere," said Fishback. Fishback met with Magliozzi to pitch Zaarly and get introduced to influential community members in the Boston-area...Zaarly is a startup founded in mid-February 2011 and intended to launch May 10, 2011. Fishback calls the company "a proximity based, real-time buyer powered market," and it will allow users to advertise what they need, at what price they are willing to pay, and in what timeframe they need it. The service will allow the exchange of goods, services, and experiences. The company raised $1 million in the first 48 hours after pitching the idea at a technology conference. Fishback traveled to Cambridge to meet with potential investors, marketing partners, and get introductions to influential people in the Boston-area startup and entrepreneurship communities...CREDIT: M. Scott Brauer for the Wall Street Journal.GOLDRUSH](http://cdn.c.photoshelter.com/img-get/I0000.Ig.sAPIsoo/t/200/I0000.Ig.sAPIsoo.jpg)
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Bo Fishback, CEO of Zaarly, demonstrates a...
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![Bo Fishback, CEO of Zaarly, demonstrates a prototype of Zaarly iPhone app while speaking with Andrew Magliozzi, the Boston-based entrepreneur behind Veritas Tutors and FinalsClub.org, in The Co-Op Cafe in Harvard Square in Cambridge, Mass., on 13 April 2011. Fishback meets with colleagues, potential investors, and others in coffee shops. "My life is in coffee shops now," said Fishback, "I haven't spent more than two nights in a place in 6 weeks." Fishback also attributes the potential for Zaarly's success, in part, to the ubiquity of smartphones. Zaarly's function will make extensive use of location-aware digital devices. Fishback relies on his iPhone for his business, too. "The great thing about these things [smartphones] is that you can work anywhere," said Fishback. Fishback met with Magliozzi to pitch Zaarly and get introduced to influential community members in the Boston-area...Zaarly is a startup founded in mid-February 2011 and intended to launch May 10, 2011. Fishback calls the company "a proximity based, real-time buyer powered market," and it will allow users to advertise what they need, at what price they are willing to pay, and in what timeframe they need it. The service will allow the exchange of goods, services, and experiences. The company raised $1 million in the first 48 hours after pitching the idea at a technology conference. Fishback traveled to Cambridge to meet with potential investors, marketing partners, and get introductions to influential people in the Boston-area startup and entrepreneurship communities...CREDIT: M. Scott Brauer for the Wall Street Journal.GOLDRUSH](http://cdn.c.photoshelter.com/img-get/I0000FoqXPM7Ne1k/t/200/I0000FoqXPM7Ne1k.jpg)
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Bo Fishback, CEO of Zaarly, demonstrates a...
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![Bo Fishback, CEO of Zaarly, demonstrates a prototype of Zaarly iPhone app while speaking with Andrew Magliozzi, the Boston-based entrepreneur behind Veritas Tutors and FinalsClub.org, in The Co-Op Cafe in Harvard Square in Cambridge, Mass., on 13 April 2011. Fishback meets with colleagues, potential investors, and others in coffee shops. "My life is in coffee shops now," said Fishback, "I haven't spent more than two nights in a place in 6 weeks." Fishback also attributes the potential for Zaarly's success, in part, to the ubiquity of smartphones. Zaarly's function will make extensive use of location-aware digital devices. Fishback relies on his iPhone for his business, too. "The great thing about these things [smartphones] is that you can work anywhere," said Fishback. Fishback met with Magliozzi to pitch Zaarly and get introduced to influential community members in the Boston-area...Zaarly is a startup founded in mid-February 2011 and intended to launch May 10, 2011. Fishback calls the company "a proximity based, real-time buyer powered market," and it will allow users to advertise what they need, at what price they are willing to pay, and in what timeframe they need it. The service will allow the exchange of goods, services, and experiences. The company raised $1 million in the first 48 hours after pitching the idea at a technology conference. Fishback traveled to Cambridge to meet with potential investors, marketing partners, and get introductions to influential people in the Boston-area startup and entrepreneurship communities...CREDIT: M. Scott Brauer for the Wall Street Journal.GOLDRUSH](http://cdn.c.photoshelter.com/img-get/I0000EwvW2GYAV3s/t/200/I0000EwvW2GYAV3s.jpg)
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Bo Fishback, CEO of Zaarly, demonstrates a...
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![Bo Fishback, CEO of Zaarly, demonstrates a prototype of Zaarly iPhone app while speaking with Andrew Magliozzi, the Boston-based entrepreneur behind Veritas Tutors and FinalsClub.org, in The Co-Op Cafe in Harvard Square in Cambridge, Mass., on 13 April 2011. Fishback meets with colleagues, potential investors, and others in coffee shops. "My life is in coffee shops now," said Fishback, "I haven't spent more than two nights in a place in 6 weeks." Fishback also attributes the potential for Zaarly's success, in part, to the ubiquity of smartphones. Zaarly's function will make extensive use of location-aware digital devices. Fishback relies on his iPhone for his business, too. "The great thing about these things [smartphones] is that you can work anywhere," said Fishback. Fishback met with Magliozzi to pitch Zaarly and get introduced to influential community members in the Boston-area...Zaarly is a startup founded in mid-February 2011 and intended to launch May 10, 2011. Fishback calls the company "a proximity based, real-time buyer powered market," and it will allow users to advertise what they need, at what price they are willing to pay, and in what timeframe they need it. The service will allow the exchange of goods, services, and experiences. The company raised $1 million in the first 48 hours after pitching the idea at a technology conference. Fishback traveled to Cambridge to meet with potential investors, marketing partners, and get introductions to influential people in the Boston-area startup and entrepreneurship communities...CREDIT: M. Scott Brauer for the Wall Street Journal.GOLDRUSH](http://cdn.c.photoshelter.com/img-get/I0000FmQBG8O1PNM/t/200/I0000FmQBG8O1PNM.jpg)
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Bo Fishback, CEO of Zaarly, demonstrates a...
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![Bo Fishback, CEO of Zaarly, communicates using his iPhone before a meeting at The Co-op Cafe, a bookstore coffeeshop in Harvard Square in Cambridge, Mass., on 13 April 2011. Fishback meets with colleagues, potential investors, and others in restaurants and coffee shops. "My life is in coffee shops now," said Fishback, "I haven't spent more than two nights in a place in 6 weeks." Fishback also attributes the potential for Zaarly's success, in part, to the ubiquity of smartphones. Zaarly's function will make extensive use of location-aware digital devices. Fishback relies on his iPhone for his business, too. "The great thing about these things [smartphones] is that you can work anywhere," said Fishback...Zaarly is a startup founded in mid-February 2011 and intended to launch May 10, 2011. Fishback calls the company "a proximity based, real-time buyer powered market," and it will allow users to advertise what they need, at what price they are willing to pay, and in what timeframe they need it. The service will allow the exchange of goods, services, and experiences. The company raised $1 million in the first 48 hours after pitching the idea at a technology conference. Fishback traveled to Cambridge to meet with potential investors, marketing partners, and get introductions to influential people in the Boston-area startup and entrepreneurship communities...CREDIT: M. Scott Brauer for the Wall Street Journal.GOLDRUSH](http://cdn.c.photoshelter.com/img-get/I0000NMoHf2aBUp8/t/200/I0000NMoHf2aBUp8.jpg)
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Bo Fishback, CEO of Zaarly, communicates using...
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![Bo Fishback, CEO of Zaarly, communicates using his iPhone before a meeting at The Co-op Cafe, a bookstore coffeeshop in Harvard Square in Cambridge, Mass., on 13 April 2011. Fishback meets with colleagues, potential investors, and others in restaurants and coffee shops. "My life is in coffee shops now," said Fishback, "I haven't spent more than two nights in a place in 6 weeks." Fishback also attributes the potential for Zaarly's success, in part, to the ubiquity of smartphones. Zaarly's function will make extensive use of location-aware digital devices. Fishback relies on his iPhone for his business, too. "The great thing about these things [smartphones] is that you can work anywhere," said Fishback...Zaarly is a startup founded in mid-February 2011 and intended to launch May 10, 2011. Fishback calls the company "a proximity based, real-time buyer powered market," and it will allow users to advertise what they need, at what price they are willing to pay, and in what timeframe they need it. The service will allow the exchange of goods, services, and experiences. The company raised $1 million in the first 48 hours after pitching the idea at a technology conference. Fishback traveled to Cambridge to meet with potential investors, marketing partners, and get introductions to influential people in the Boston-area startup and entrepreneurship communities...CREDIT: M. Scott Brauer for the Wall Street Journal.GOLDRUSH](http://cdn.c.photoshelter.com/img-get/I0000qA.uw.EaYK8/t/200/I0000qA.uw.EaYK8.jpg)
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Bo Fishback, CEO of Zaarly, communicates using...
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![Bo Fishback, CEO of Zaarly, communicates using his iPhone before a meeting at The Co-op Cafe, a bookstore coffeeshop in Harvard Square in Cambridge, Mass., on 13 April 2011. Fishback meets with colleagues, potential investors, and others in restaurants and coffee shops. "My life is in coffee shops now," said Fishback, "I haven't spent more than two nights in a place in 6 weeks." Fishback also attributes the potential for Zaarly's success, in part, to the ubiquity of smartphones. Zaarly's function will make extensive use of location-aware digital devices. Fishback relies on his iPhone for his business, too. "The great thing about these things [smartphones] is that you can work anywhere," said Fishback...Zaarly is a startup founded in mid-February 2011 and intended to launch May 10, 2011. Fishback calls the company "a proximity based, real-time buyer powered market," and it will allow users to advertise what they need, at what price they are willing to pay, and in what timeframe they need it. The service will allow the exchange of goods, services, and experiences. The company raised $1 million in the first 48 hours after pitching the idea at a technology conference. Fishback traveled to Cambridge to meet with potential investors, marketing partners, and get introductions to influential people in the Boston-area startup and entrepreneurship communities...CREDIT: M. Scott Brauer for the Wall Street Journal.GOLDRUSH](http://cdn.c.photoshelter.com/img-get/I0000Uq8rCsiTr5I/t/200/I0000Uq8rCsiTr5I.jpg)
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Bo Fishback, CEO of Zaarly, communicates using...
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![Bo Fishback, CEO of Zaarly, communicates using his laptop while sitting Voltage Coffee & Art in Kendall Square in Cambridge, Mass., on 13 April 2011. Fishback conducts much of his business in coffeeshops. Here, Fishback is meeting online with developers and staffers for Zaarly, many in different locations around the country, to make product decisions. "My life is in coffee shops now," said Fishback, "I haven't spent more than two nights in a place in 6 weeks." Fishback also attributes the potential for Zaarly's success, in part, to the ubiquity of smartphones. Zaarly's function will make extensive use of location-aware digital devices. Fishback relies on his iPhone for his business, too. "The great thing about these things [smartphones] is that you can work anywhere," said Fishback...Zaarly is a startup founded in mid-February 2011 and intended to launch May 10, 2011. Fishback calls the company "a proximity based, real-time buyer powered market," and it will allow users to advertise what they need, at what price they are willing to pay, and in what timeframe they need it. The service will allow the exchange of goods, services, and experiences. The company raised $1 million in the first 48 hours after pitching the idea at a technology conference. Fishback traveled to Cambridge to meet with potential investors, marketing partners, and get introductions to influential people in the Boston-area startup and entrepreneurship communities...CREDIT: M. Scott Brauer for the Wall Street Journal.GOLDRUSH](http://cdn.c.photoshelter.com/img-get/I0000_Crref2Wnt8/t/200/I0000_Crref2Wnt8.jpg)
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Bo Fishback, CEO of Zaarly, communicates using...
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![Bo Fishback, CEO of Zaarly, communicates using his laptop while sitting Voltage Coffee & Art in Kendall Square in Cambridge, Mass., on 13 April 2011. Fishback conducts much of his business in coffeeshops. Here, Fishback is meeting online with developers and staffers for Zaarly, many in different locations around the country, to make product decisions. "My life is in coffee shops now," said Fishback, "I haven't spent more than two nights in a place in 6 weeks." Fishback also attributes the potential for Zaarly's success, in part, to the ubiquity of smartphones. Zaarly's function will make extensive use of location-aware digital devices. Fishback relies on his iPhone for his business, too. "The great thing about these things [smartphones] is that you can work anywhere," said Fishback...Zaarly is a startup founded in mid-February 2011 and intended to launch May 10, 2011. Fishback calls the company "a proximity based, real-time buyer powered market," and it will allow users to advertise what they need, at what price they are willing to pay, and in what timeframe they need it. The service will allow the exchange of goods, services, and experiences. The company raised $1 million in the first 48 hours after pitching the idea at a technology conference. Fishback traveled to Cambridge to meet with potential investors, marketing partners, and get introductions to influential people in the Boston-area startup and entrepreneurship communities...CREDIT: M. Scott Brauer for the Wall Street Journal.GOLDRUSH](http://cdn.c.photoshelter.com/img-get/I0000mjxMq6G4e2A/t/200/I0000mjxMq6G4e2A.jpg)
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Bo Fishback, CEO of Zaarly, communicates using...
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![Bo Fishback, CEO of Zaarly, communicates using his laptop while sitting Voltage Coffee & Art in Kendall Square in Cambridge, Mass., on 13 April 2011. Fishback conducts much of his business in coffeeshops. Here, Fishback is meeting online with developers and staffers for Zaarly, many in different locations around the country, to make product decisions. "My life is in coffee shops now," said Fishback, "I haven't spent more than two nights in a place in 6 weeks." Fishback also attributes the potential for Zaarly's success, in part, to the ubiquity of smartphones. Zaarly's function will make extensive use of location-aware digital devices. Fishback relies on his iPhone for his business, too. "The great thing about these things [smartphones] is that you can work anywhere," said Fishback...Zaarly is a startup founded in mid-February 2011 and intended to launch May 10, 2011. Fishback calls the company "a proximity based, real-time buyer powered market," and it will allow users to advertise what they need, at what price they are willing to pay, and in what timeframe they need it. The service will allow the exchange of goods, services, and experiences. The company raised $1 million in the first 48 hours after pitching the idea at a technology conference. Fishback traveled to Cambridge to meet with potential investors, marketing partners, and get introductions to influential people in the Boston-area startup and entrepreneurship communities...CREDIT: M. Scott Brauer for the Wall Street Journal.GOLDRUSH](http://cdn.c.photoshelter.com/img-get/I0000q_bf28jb7uw/t/200/I0000q_bf28jb7uw.jpg)
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Bo Fishback, CEO of Zaarly, communicates using...
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![Bo Fishback, CEO of Zaarly, communicates using his laptop while sitting Voltage Coffee & Art in Kendall Square in Cambridge, Mass., on 13 April 2011. Fishback conducts much of his business in coffeeshops. Here, Fishback is meeting online with developers and staffers for Zaarly, many in different locations around the country, to make product decisions. "My life is in coffee shops now," said Fishback, "I haven't spent more than two nights in a place in 6 weeks." Fishback also attributes the potential for Zaarly's success, in part, to the ubiquity of smartphones. Zaarly's function will make extensive use of location-aware digital devices. Fishback relies on his iPhone for his business, too. "The great thing about these things [smartphones] is that you can work anywhere," said Fishback...Zaarly is a startup founded in mid-February 2011 and intended to launch May 10, 2011. Fishback calls the company "a proximity based, real-time buyer powered market," and it will allow users to advertise what they need, at what price they are willing to pay, and in what timeframe they need it. The service will allow the exchange of goods, services, and experiences. The company raised $1 million in the first 48 hours after pitching the idea at a technology conference. Fishback traveled to Cambridge to meet with potential investors, marketing partners, and get introductions to influential people in the Boston-area startup and entrepreneurship communities...CREDIT: M. Scott Brauer for the Wall Street Journal.GOLDRUSH](http://cdn.c.photoshelter.com/img-get/I0000lzLN_a3TnS8/t/200/I0000lzLN_a3TnS8.jpg)
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Bo Fishback, CEO of Zaarly, communicates using...
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![Bo Fishback, CEO of Zaarly, communicates using his laptop while sitting Voltage Coffee & Art in Kendall Square in Cambridge, Mass., on 13 April 2011. Fishback conducts much of his business in coffeeshops. Here, Fishback is meeting online with developers and staffers for Zaarly, many in different locations around the country, to make product decisions. "My life is in coffee shops now," said Fishback, "I haven't spent more than two nights in a place in 6 weeks." Fishback also attributes the potential for Zaarly's success, in part, to the ubiquity of smartphones. Zaarly's function will make extensive use of location-aware digital devices. Fishback relies on his iPhone for his business, too. "The great thing about these things [smartphones] is that you can work anywhere," said Fishback...Zaarly is a startup founded in mid-February 2011 and intended to launch May 10, 2011. Fishback calls the company "a proximity based, real-time buyer powered market," and it will allow users to advertise what they need, at what price they are willing to pay, and in what timeframe they need it. The service will allow the exchange of goods, services, and experiences. The company raised $1 million in the first 48 hours after pitching the idea at a technology conference. Fishback traveled to Cambridge to meet with potential investors, marketing partners, and get introductions to influential people in the Boston-area startup and entrepreneurship communities...CREDIT: M. Scott Brauer for the Wall Street Journal.GOLDRUSH](http://cdn.c.photoshelter.com/img-get/I0000KO6ZY7NHBPA/t/200/I0000KO6ZY7NHBPA.jpg)
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Bo Fishback, CEO of Zaarly, communicates using...
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![Bo Fishback, CEO of Zaarly, communicates using his laptop while sitting Voltage Coffee & Art in Kendall Square in Cambridge, Mass., on 13 April 2011. Fishback conducts much of his business in coffeeshops. Here, Fishback is meeting online with developers and staffers for Zaarly, many in different locations around the country, to make product decisions. "My life is in coffee shops now," said Fishback, "I haven't spent more than two nights in a place in 6 weeks." Fishback also attributes the potential for Zaarly's success, in part, to the ubiquity of smartphones. Zaarly's function will make extensive use of location-aware digital devices. Fishback relies on his iPhone for his business, too. "The great thing about these things [smartphones] is that you can work anywhere," said Fishback...Zaarly is a startup founded in mid-February 2011 and intended to launch May 10, 2011. Fishback calls the company "a proximity based, real-time buyer powered market," and it will allow users to advertise what they need, at what price they are willing to pay, and in what timeframe they need it. The service will allow the exchange of goods, services, and experiences. The company raised $1 million in the first 48 hours after pitching the idea at a technology conference. Fishback traveled to Cambridge to meet with potential investors, marketing partners, and get introductions to influential people in the Boston-area startup and entrepreneurship communities...CREDIT: M. Scott Brauer for the Wall Street Journal.GOLDRUSH](http://cdn.c.photoshelter.com/img-get/I0000Tc4HGQFRmCQ/t/200/I0000Tc4HGQFRmCQ.jpg)
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Bo Fishback, CEO of Zaarly, communicates using...
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Portrait of Bo Fishback, CEO of Zaarly, at...
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Portrait of Bo Fishback, CEO of Zaarly, at...
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Portrait of Bo Fishback, CEO of Zaarly, at...
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![Bo Fishback (right), CEO of Zaarly, meets with Andy Mitchelides, an entrepreneur and Business Development Manager at E Ink Corporation, at Voltage Coffee & Art in Kendall Square in Cambridge, Mass., on 13 April 2011. Fishback conducts much of his business in coffeeshops. "My life is in coffee shops now," said Fishback, "I haven't spent more than two nights in a place in 6 weeks." Fishback also attributes the potential for Zaarly's success, in part, to the ubiquity of smartphones. Zaarly's function will make extensive use of location-aware digital devices. Fishback relies on his iPhone for his business, too. "The great thing about these things [smartphones] is that you can work anywhere," said Fishback...Zaarly is a startup founded in mid-February 2011 and intended to launch May 10, 2011. Fishback calls the company "a proximity based, real-time buyer powered market," and it will allow users to advertise what they need, at what price they are willing to pay, and in what timeframe they need it. The service will allow the exchange of goods, services, and experiences. The company raised $1 million in the first 48 hours after pitching the idea at a technology conference. Fishback traveled to Cambridge to meet with potential investors, marketing partners, and get introductions to influential people in the Boston-area startup and entrepreneurship communities...CREDIT: M. Scott Brauer for the Wall Street Journal.GOLDRUSH](http://cdn.c.photoshelter.com/img-get/I0000zgIPHPQptKs/t/200/I0000zgIPHPQptKs.jpg)
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Bo Fishback (right), CEO of Zaarly, meets with...
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![Bo Fishback (right), CEO of Zaarly, meets with Andy Mitchelides, an entrepreneur and Business Development Manager at E Ink Corporation, at Voltage Coffee & Art in Kendall Square in Cambridge, Mass., on 13 April 2011. Fishback conducts much of his business in coffeeshops. "My life is in coffee shops now," said Fishback, "I haven't spent more than two nights in a place in 6 weeks." Fishback also attributes the potential for Zaarly's success, in part, to the ubiquity of smartphones. Zaarly's function will make extensive use of location-aware digital devices. Fishback relies on his iPhone for his business, too. "The great thing about these things [smartphones] is that you can work anywhere," said Fishback...Zaarly is a startup founded in mid-February 2011 and intended to launch May 10, 2011. Fishback calls the company "a proximity based, real-time buyer powered market," and it will allow users to advertise what they need, at what price they are willing to pay, and in what timeframe they need it. The service will allow the exchange of goods, services, and experiences. The company raised $1 million in the first 48 hours after pitching the idea at a technology conference. Fishback traveled to Cambridge to meet with potential investors, marketing partners, and get introductions to influential people in the Boston-area startup and entrepreneurship communities...CREDIT: M. Scott Brauer for the Wall Street Journal.GOLDRUSH](http://cdn.c.photoshelter.com/img-get/I0000AK7dG6yC9Cs/t/200/I0000AK7dG6yC9Cs.jpg)
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Bo Fishback (right), CEO of Zaarly, meets with...
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![Bo Fishback (right), CEO of Zaarly, meets with Andy Mitchelides, an entrepreneur and Business Development Manager at E Ink Corporation, at Voltage Coffee & Art in Kendall Square in Cambridge, Mass., on 13 April 2011. Fishback conducts much of his business in coffeeshops. "My life is in coffee shops now," said Fishback, "I haven't spent more than two nights in a place in 6 weeks." Fishback also attributes the potential for Zaarly's success, in part, to the ubiquity of smartphones. Zaarly's function will make extensive use of location-aware digital devices. Fishback relies on his iPhone for his business, too. "The great thing about these things [smartphones] is that you can work anywhere," said Fishback...Zaarly is a startup founded in mid-February 2011 and intended to launch May 10, 2011. Fishback calls the company "a proximity based, real-time buyer powered market," and it will allow users to advertise what they need, at what price they are willing to pay, and in what timeframe they need it. The service will allow the exchange of goods, services, and experiences. The company raised $1 million in the first 48 hours after pitching the idea at a technology conference. Fishback traveled to Cambridge to meet with potential investors, marketing partners, and get introductions to influential people in the Boston-area startup and entrepreneurship communities...CREDIT: M. Scott Brauer for the Wall Street Journal.GOLDRUSH](http://cdn.c.photoshelter.com/img-get/I0000h06AeSi6eBM/t/200/I0000h06AeSi6eBM.jpg)
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Bo Fishback (right), CEO of Zaarly, meets with...
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![Bo Fishback (right), CEO of Zaarly, meets with Andy Mitchelides, an entrepreneur and Business Development Manager at E Ink Corporation, at Voltage Coffee & Art in Kendall Square in Cambridge, Mass., on 13 April 2011. Fishback conducts much of his business in coffeeshops. "My life is in coffee shops now," said Fishback, "I haven't spent more than two nights in a place in 6 weeks." Fishback also attributes the potential for Zaarly's success, in part, to the ubiquity of smartphones. Zaarly's function will make extensive use of location-aware digital devices. Fishback relies on his iPhone for his business, too. "The great thing about these things [smartphones] is that you can work anywhere," said Fishback...Zaarly is a startup founded in mid-February 2011 and intended to launch May 10, 2011. Fishback calls the company "a proximity based, real-time buyer powered market," and it will allow users to advertise what they need, at what price they are willing to pay, and in what timeframe they need it. The service will allow the exchange of goods, services, and experiences. The company raised $1 million in the first 48 hours after pitching the idea at a technology conference. Fishback traveled to Cambridge to meet with potential investors, marketing partners, and get introductions to influential people in the Boston-area startup and entrepreneurship communities...CREDIT: M. Scott Brauer for the Wall Street Journal.GOLDRUSH](http://cdn.c.photoshelter.com/img-get/I00002Ltsnpd.u1E/t/200/I00002Ltsnpd.u1E.jpg)
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Bo Fishback (right), CEO of Zaarly, meets with...
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![Bo Fishback (left), CEO of Zaarly, meets with Andy Mitchelides, an entrepreneur and Business Development Manager at E Ink Corporation, at Voltage Coffee & Art in Kendall Square in Cambridge, Mass., on 13 April 2011. Here, Fishback shows Zaarly a prototype design of the Zaarly iPhone app. Fishback conducts much of his business in coffeeshops. "My life is in coffee shops now," said Fishback, "I haven't spent more than two nights in a place in 6 weeks." Fishback also attributes the potential for Zaarly's success, in part, to the ubiquity of smartphones. Zaarly's function will make extensive use of location-aware digital devices. Fishback relies on his iPhone for his business, too. "The great thing about these things [smartphones] is that you can work anywhere," said Fishback...Zaarly is a startup founded in mid-February 2011 and intended to launch May 10, 2011. Fishback calls the company "a proximity based, real-time buyer powered market," and it will allow users to advertise what they need, at what price they are willing to pay, and in what timeframe they need it. The service will allow the exchange of goods, services, and experiences. The company raised $1 million in the first 48 hours after pitching the idea at a technology conference. Fishback traveled to Cambridge to meet with potential investors, marketing partners, and get introductions to influential people in the Boston-area startup and entrepreneurship communities...CREDIT: M. Scott Brauer for the Wall Street Journal.GOLDRUSH](http://cdn.c.photoshelter.com/img-get/I0000_B7SVakn7y0/t/200/I0000_B7SVakn7y0.jpg)
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Bo Fishback (left), CEO of Zaarly, meets with...
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![Bo Fishback (right), CEO of Zaarly, meets with Andy Mitchelides, an entrepreneur and Business Development Manager at E Ink Corporation, at Voltage Coffee & Art in Kendall Square in Cambridge, Mass., on 13 April 2011. Here, Fishback shows Zaarly a prototype design of the Zaarly iPhone app. Fishback conducts much of his business in coffeeshops. "My life is in coffee shops now," said Fishback, "I haven't spent more than two nights in a place in 6 weeks." Fishback also attributes the potential for Zaarly's success, in part, to the ubiquity of smartphones. Zaarly's function will make extensive use of location-aware digital devices. Fishback relies on his iPhone for his business, too. "The great thing about these things [smartphones] is that you can work anywhere," said Fishback...Zaarly is a startup founded in mid-February 2011 and intended to launch May 10, 2011. Fishback calls the company "a proximity based, real-time buyer powered market," and it will allow users to advertise what they need, at what price they are willing to pay, and in what timeframe they need it. The service will allow the exchange of goods, services, and experiences. The company raised $1 million in the first 48 hours after pitching the idea at a technology conference. Fishback traveled to Cambridge to meet with potential investors, marketing partners, and get introductions to influential people in the Boston-area startup and entrepreneurship communities...CREDIT: M. Scott Brauer for the Wall Street Journal.GOLDRUSH](http://cdn.c.photoshelter.com/img-get/I0000y6lqM1ZPBqo/t/200/I0000y6lqM1ZPBqo.jpg)
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Bo Fishback (right), CEO of Zaarly, meets with...
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![Bo Fishback (left), CEO of Zaarly, meets with Andy Mitchelides, an entrepreneur and Business Development Manager at E Ink Corporation, at Voltage Coffee & Art in Kendall Square in Cambridge, Mass., on 13 April 2011. Here, Fishback shows Zaarly a prototype design of the Zaarly iPhone app. Fishback conducts much of his business in coffeeshops. "My life is in coffee shops now," said Fishback, "I haven't spent more than two nights in a place in 6 weeks." Fishback also attributes the potential for Zaarly's success, in part, to the ubiquity of smartphones. Zaarly's function will make extensive use of location-aware digital devices. Fishback relies on his iPhone for his business, too. "The great thing about these things [smartphones] is that you can work anywhere," said Fishback...Zaarly is a startup founded in mid-February 2011 and intended to launch May 10, 2011. Fishback calls the company "a proximity based, real-time buyer powered market," and it will allow users to advertise what they need, at what price they are willing to pay, and in what timeframe they need it. The service will allow the exchange of goods, services, and experiences. The company raised $1 million in the first 48 hours after pitching the idea at a technology conference. Fishback traveled to Cambridge to meet with potential investors, marketing partners, and get introductions to influential people in the Boston-area startup and entrepreneurship communities...CREDIT: M. Scott Brauer for the Wall Street Journal.GOLDRUSH](http://cdn.c.photoshelter.com/img-get/I0000biR7.pzKmUc/t/200/I0000biR7.pzKmUc.jpg)
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Bo Fishback (left), CEO of Zaarly, meets with...
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![Bo Fishback (left), CEO of Zaarly, meets with Andy Mitchelides, an entrepreneur and Business Development Manager at E Ink Corporation, at Voltage Coffee & Art in Kendall Square in Cambridge, Mass., on 13 April 2011. Here, Fishback shows Zaarly a prototype design of the Zaarly iPhone app. Fishback conducts much of his business in coffeeshops. "My life is in coffee shops now," said Fishback, "I haven't spent more than two nights in a place in 6 weeks." Fishback also attributes the potential for Zaarly's success, in part, to the ubiquity of smartphones. Zaarly's function will make extensive use of location-aware digital devices. Fishback relies on his iPhone for his business, too. "The great thing about these things [smartphones] is that you can work anywhere," said Fishback...Zaarly is a startup founded in mid-February 2011 and intended to launch May 10, 2011. Fishback calls the company "a proximity based, real-time buyer powered market," and it will allow users to advertise what they need, at what price they are willing to pay, and in what timeframe they need it. The service will allow the exchange of goods, services, and experiences. The company raised $1 million in the first 48 hours after pitching the idea at a technology conference. Fishback traveled to Cambridge to meet with potential investors, marketing partners, and get introductions to influential people in the Boston-area startup and entrepreneurship communities...CREDIT: M. Scott Brauer for the Wall Street Journal.GOLDRUSH](http://cdn.c.photoshelter.com/img-get/I00004Q1NPQBjXDM/t/200/I00004Q1NPQBjXDM.jpg)
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Bo Fishback (left), CEO of Zaarly, meets with...
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![Bo Fishback, CEO of Zaarly, meets with Andy Mitchelides, an entrepreneur and Business Development Manager at E Ink Corporation, at Voltage Coffee & Art in Kendall Square in Cambridge, Mass., on 13 April 2011. Fishback conducts much of his business in coffeeshops. "My life is in coffee shops now," said Fishback, "I haven't spent more than two nights in a place in 6 weeks." Fishback also attributes the potential for Zaarly's success, in part, to the ubiquity of smartphones. Zaarly's function will make extensive use of location-aware digital devices. Fishback relies on his iPhone for his business, too. "The great thing about these things [smartphones] is that you can work anywhere," said Fishback...Zaarly is a startup founded in mid-February 2011 and intended to launch May 10, 2011. Fishback calls the company "a proximity based, real-time buyer powered market," and it will allow users to advertise what they need, at what price they are willing to pay, and in what timeframe they need it. The service will allow the exchange of goods, services, and experiences. The company raised $1 million in the first 48 hours after pitching the idea at a technology conference. Fishback traveled to Cambridge to meet with potential investors, marketing partners, and get introductions to influential people in the Boston-area startup and entrepreneurship communities...CREDIT: M. Scott Brauer for the Wall Street Journal.GOLDRUSH](http://cdn.c.photoshelter.com/img-get/I0000wVm_xYMRhp0/t/200/I0000wVm_xYMRhp0.jpg)
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Bo Fishback, CEO of Zaarly, meets with Andy...
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![Bo Fishback, CEO of Zaarly, meets with Andy Mitchelides, an entrepreneur and Business Development Manager at E Ink Corporation, at Voltage Coffee & Art in Kendall Square in Cambridge, Mass., on 13 April 2011. Fishback conducts much of his business in coffeeshops. "My life is in coffee shops now," said Fishback, "I haven't spent more than two nights in a place in 6 weeks." Fishback also attributes the potential for Zaarly's success, in part, to the ubiquity of smartphones. Zaarly's function will make extensive use of location-aware digital devices. Fishback relies on his iPhone for his business, too. "The great thing about these things [smartphones] is that you can work anywhere," said Fishback...Zaarly is a startup founded in mid-February 2011 and intended to launch May 10, 2011. Fishback calls the company "a proximity based, real-time buyer powered market," and it will allow users to advertise what they need, at what price they are willing to pay, and in what timeframe they need it. The service will allow the exchange of goods, services, and experiences. The company raised $1 million in the first 48 hours after pitching the idea at a technology conference. Fishback traveled to Cambridge to meet with potential investors, marketing partners, and get introductions to influential people in the Boston-area startup and entrepreneurship communities...CREDIT: M. Scott Brauer for the Wall Street Journal.GOLDRUSH](http://cdn.c.photoshelter.com/img-get/I0000ff_SKa8.ORA/t/200/I0000ff_SKa8.ORA.jpg)
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Bo Fishback, CEO of Zaarly, meets with Andy...
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![Bo Fishback, CEO of Zaarly, meets with Andy Mitchelides, an entrepreneur and Business Development Manager at E Ink Corporation, at Voltage Coffee & Art in Kendall Square in Cambridge, Mass., on 13 April 2011. Fishback conducts much of his business in coffeeshops. "My life is in coffee shops now," said Fishback, "I haven't spent more than two nights in a place in 6 weeks." Fishback also attributes the potential for Zaarly's success, in part, to the ubiquity of smartphones. Zaarly's function will make extensive use of location-aware digital devices. Fishback relies on his iPhone for his business, too. "The great thing about these things [smartphones] is that you can work anywhere," said Fishback...Zaarly is a startup founded in mid-February 2011 and intended to launch May 10, 2011. Fishback calls the company "a proximity based, real-time buyer powered market," and it will allow users to advertise what they need, at what price they are willing to pay, and in what timeframe they need it. The service will allow the exchange of goods, services, and experiences. The company raised $1 million in the first 48 hours after pitching the idea at a technology conference. Fishback traveled to Cambridge to meet with potential investors, marketing partners, and get introductions to influential people in the Boston-area startup and entrepreneurship communities...CREDIT: M. Scott Brauer for the Wall Street Journal.GOLDRUSH](http://cdn.c.photoshelter.com/img-get/I0000DzRHYubncD0/t/200/I0000DzRHYubncD0.jpg)
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Bo Fishback, CEO of Zaarly, meets with Andy...
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Bo Fishback, CEO of Zaarly, waits to catch a...
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Portrait of Bo Fishback, CEO of Zaarly, at...
